Ralph Lauren.com is a retail site that uses several methods of e-commerce to attract consumers. The first e-commerce technique is the personal account management. It gives you the liberty to select items and receive special offers by purchasing items with credit cards via internet. This site uses search engines to locate key items. The site has listing to single out the consumers demographic with available men, women, and children's apparel. Sales promotion are a highlight incentive for customers to see the deals of the day or season. Ralph Lauren offers a diverse line of casual clothing, formal wear, and sports apparel.
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